Calling all emerging creative artists, illustrators, and design firms from around the world! The World Food Forum is excited to announce the open call for the official 2025 flagship event product design.

This is your opportunity to bring this year's topic of "Hand in Hand for Better Foods and a Better Future" to life with bright, attractive, and meaningful designs. Have your artwork displayed on items worn and used by thousands of changemakers from all over the world attending the World Food Festival's flagship event from October 10 to 17 at the Food and Agriculture Organisation of the United Nations (FAO) headquarters in Rome, Italy.

Design Focus
Agrifood systems worldwide are under intense pressure—from the impacts of climate change and conflict to widening inequality and significant food waste. While approximately 733 million people struggle with hunger, others face challenges like rising obesity and unsustainable consumption patterns. Additionally, agrifood systems contribute significantly to global greenhouse gas emissions, yet they also hold substantial potential for driving climate action.

This year’s theme emphasizes the need for collective, cross-sector collaboration. From governments and farmers to young people, scientists, businesses, and consumers—everyone has a part to play in building a future where nutritious, affordable, and sustainable food is accessible to all. It’s about coming together, both locally and globally, to reduce waste, protect the planet, and create more inclusive agrifood systems.

Call to Action: Our choices shape our future.

Design Requirements
Your designs should be adaptable across a range of merchandise, including cotton tote bags, lunch boxes, stainless steel water bottles, travel mugs, notebooks, pens, and custom pins. Make sure your work stands out while remaining versatile for different shapes and materials.

Technical Specifications

• Background Color: White (#ffffff)

• Color Scheme: Use the official WFF color palette*

• File Formats: Submit high-resolution files in PDF, PNG, or high-quality JPEG

• Submission Limit: Up to three unique designs per applicant

• Additional Requirements: Include a brief artist statement or studio profile with each design

• Contact Information: Clearly include your name and email in the submission

Content Guidelines
Ensure your designs do not contain elements related to discrimination, hate speech, pornography, or violence in any form. Respect copyright laws and avoid using protected content without proper permission.

Don't miss out on the application deadline which is 23 May 2025, 23:59 CET.