An international innovation challenge is now open for startups developing practical solutions to improve urban waste management and recycling systems.

Launched by Ecoembes and TheCircularLab, this global open call seeks early-stage and growing companies working on disruptive technologies and business models that strengthen the circular economy and modernise waste management in cities.

The initiative connects innovative startups with leading organisations, public administrations, and industry experts, offering opportunities for pilot projects, funding, and international visibility.

Focus Areas and Challenges

Applicants are invited to present solutions addressing one of two core challenges:

Challenge 1 – Smarter Urban Waste Collection

Solutions that improve waste management from the moment citizens generate waste until it reaches sorting facilities. Priority areas include:

• New selective collection systems (door-to-door, Pay-As-You-Throw, etc.)

• Digital containers and smart storage technologies

• Route optimisation and collection traceability tools

• Citizen engagement and participation platforms

Challenge 2 – More Efficient Waste Sorting Plants

Technologies that improve operations inside recycling and sorting facilities, including:

• Digital twins, dashboards, and plant monitoring systems

• AI, blockchain, and IoT for operational control

• Advanced waste separation and classification tools

• Bale labelling and traceability solutions

Final Event & Pitch Opportunity

Eight finalist startups will be invited to present their projects at the Final Pitch & Networking Event during the Foro de las Ciudades 2026, held from 9 to 11 June 2026 at IFEMA Madrid.

The Foro de las Ciudades is one of Spain’s leading platforms for sustainable urban development, bringing together:

• Over 200 international speakers

• More than 50 cities

• Public authorities, private sector leaders, and innovation professionals

Finalists will showcase their solutions to decision-makers and institutions driving the transition toward greener cities.

Selection Process

The programme follows four stages:

1. Application Submission – Startups complete the online form and describe how their solution addresses one of the challenges

2. Finalist Selection – An expert committee reviews proposals and selects finalist teams

3. Final Pitch – Finalists present their projects at the Foro de las Ciudades

4. Proof-of-Concept Development – Selected startups may co-develop pilot projects in real environments

Key Information

• Final Event: June 9–11, 2026 | IFEMA Madrid

• Application Deadline: 31 January 2026

Scroll down for more details and click on the official link attached to apply for this opportunity.